Wild Willies Beard Styling Paste - Men's Grooming Balm with Durable Medium Hold, Hydrates & Tames Flyaway Facial Hair - Non-Greasy, Matte Finish

The Wild Willies Medium Hold Beard Styling Paste has received mixed reviews from customers. Several users have expressed disappointment in the new gray formula, stating that it is runny, has a cloying scent of roses, and does not style easily. They compared it unfavorably to the original white formula, which provided better hold and was easier to work into the beard. Despite the negative feedback on the new formula, some customers appreciate the product's texture and hold. However, the strong and unpleasant smell has deterred many from repurchasing the item, as they do not want their beard to smell that way throughout the day. Overall, the Wild Willies Medium Hold Beard Styling Paste seems to have undergone a change in formulation that has not been well-received by loyal customers. While some may find the product's hold satisfactory, the shift in color, Consistency, and scent has led to disappointment and a decrease in repurchase intent. **